Strategic Management Essay Example | Topics and Well Written Essays - 3000 words - 36

Strategic Management - Essay Example ompany, illustrating the advantages and disadvantages, and the ways to address or mitigate the deficiencies so as to understand strategic management in-depth. The evaluated processes include Yips drivers of internationalization, Porter’s generic strategies and Bowman’s strategy clock. Microsoft Nokia is a multinational company that specializes in the telecommunication sector. Its main products include smart-phones, mobile phones and tablet computers as well as associated accessories that are meant for global market. Microsoft Nokia is a name that evolved after Nokia was acquired by Microsoft Company, a deal which was sealed in 2014. Microsoft has the right to use the name Nokia as long as the agreement holds water. This study is meant to strategically analyze the company’s operations based on three strategies or processes. Michael Porter (Cited in Tamwar, 2013) described a scheme that is used in categorization, which consisted of three types of strategies used commonly by firms to achieve as well as maintain their competitive advantage in contemporary markets characterized by cutthroat competition. The three primary generic strategies that were defined along two major dimensions of strategic strength and scope include: cost leadership strategy, differentiation strategy, and focus strategy. In terms of scope then the demand context of the firm’s product is considered whereas on the strategic strength context, the supply dimension as well as the key competency of the firm are considered (Tamwar, 2013). These three strategies are aimed at outperforming other firms in the same industry. Most authors refer to this as the Wal-mart strategy. It dictates that companies produce high volumes of standardized products that will take care of the scale economies. Tamwar (2013) suggest that products features should be low cost, no-frills, and has ease in manufacturing. The volumes will shadow the low margins in the long run. The cost leadership strategy aims at the