Johnson and Johnson Company Analysis

Johnson and Johnson Company AnalysisThis assignment is on the company called Johnson and Johnson. I have collected merchandise information of this company as my topic is marketplaceing explore on Johnson and Johnson. I have c all overed marketing strategy, product strategy, product innovation. Also I have mentioned a case study of Brystol-Myers and explained it in this assignment below. Johnson and Johnson company sponsors brands for women health give c atomic number 18 child health c atomic number 18 etc. This brand is most popular in child health care segment. Mothers fist choice is Johnson and Johnson for her featherbeds health. Their products are uninfected to babys strip. Now Johnson and Johnson company has started giving babys products in a kit so that all the useful products for a baby usher out be available in one kit only. In this assignment I have alike done company analysis as what is the condition and position is in market. SWOT analysis is also been covered. John son and Johnson company help mothers and infant survive childbirth and analyze their own products that how they are make the differences in the peoples lives. JohnsonJohnson and its many operating companies support community-based programs that improve health and well-being. The companys desire to make people healthier and safer, this is included in companys giving. JJ Corporation has a actually good perception of India. This has been supported by good results in the country. JJ is also exploring the opportunities for setting up BPO operations in the country.IntroductionJohnson Johnson was founded on more than cxx years ago on a radical idea. It brooks medical diagnostic sections which offer surgical equipment orthopedic products, monitoring devices and contact lenses. The team brought the new ideas products that can transform human health and well being to use the hygienic sutures, dressings and bandages to pleasure peoples wounds. They have grown to meet gentlemanwide sinc e 1886. Because of the mergers, the formation of new companies and acquisitions, they are now worlds largest and most largely based health care company.In the consumer sections they manufactures markets a high range of products used in baby care, child care, skin care, oral and womens health care fields. The medical diagnosis sections cover products utilized by or under the direction of physicians, nurses, hospitals and clinics. It is a company of continuing strength. Its products, services, ideas are giving the touch to the lives of billions of people every day. They like to share small stories of the people and they have also introduced new ideas their passion and stories and introduced stands a team of people. Johnson and Johnson cares the world thus far one person at a time this inspires and unites the people of this company. JJ had worldwide pharmaceutical sales of $24.6 billion for the full-year 2008.Robert Wood Johnson served as the first prexy of the company. Upon his dea th in 1910, he was succeeded in the presidency by his brother James Wood Johnson until 1932, and then by his son,Robert Wood Johnson II. CEO of Johnson and Johnson is William C. Weldon.Literature fall over (Johnson and Johnson)Marketing is the process that creates interest among customers in goods or services. It generates the strategy that underlies sales techniques, business communication and business developments. It is a process by which companies build conceptive customer relations and create questionable value for their customers and for themselves. abKotler, PhilipGary Armstrong,Veronica Wong,John Saunders(2008).Marketing is basically used to make out the customer, to prevail on _or_ upon the customer, and to keep the customer. The marketing concept id to achieve organizational goals depends upon knowing the needs and satisfying the customer needs and also delivering the4 desired satisfactions.Marketing strategy meat to allow an organization to focus on its related resour ces on the greatest opportunities to increase sales and achieve a sustainable competitive benefit. The strategy is touch on on the key concept that the main goal is customer satisfaction.4Ps of MarketingProduct Mass is produced on a large scale as intangible service or tangible object with a specific volume of units. Service based products are intangible products like tourism labor and hotel industry or codes based products like cellphone load and credits. Examples of tangible object are motor car and the disposable razor. Packaging also needs to be considered.Price The price is the amount paid by the customer for a product. It is firmed by a number of factors including market share, competition, material costs, product identity and the customers perceive value of the product. If other stores have the same product the prices may be fluctuated in the business.Place Place re impersonates the location where a product can be purchased. It is also known as the distribution channel. An y physical store as well as virtual stores can be included on the Internet.Promotion-May be used by the marketer in the marketplace as represents all of the communications. Promotion has four distinct elements advertising, public relations, idle whistle and point of sale. When promotion uses the four principal elements jointly, which is common in film promotion, a certain amount of crossover occurs.Case Overview (Block Marketing Strategy)Johnson Johnsons well-executed competitive give-and-take (CI) strategy and quest marketing defensive block against Bristol-Myers during Tylenol Datril argument on the market is considered as a typical example of the CI effective use.Bristol-Myers has not executed any kind of counterintelligence strategy, as a result the company failed to notice the Johnson Johnsons competitive intelligence activities.Then James Burke, a President of Johnson Johnson Domestic Operations, called Chairman Richard Sellars and convinced him that emergency defense b lock marketing strategy should be executed. It was discussed to slice Tylenols price immediately to match Datrils contributions (Hoovers, 2008). Johnson Johnson denote dipping the retail price of Tylenol by 30% 2 weeks before.Johnson Johnson StrategiesProduct StrategyTo improve the quality of your everyday life Products from our Consumer companies stand at the ready. We present products and information targeting baby care, oral care, nutritionals, pain relief, topical care, skin and hair care and much more. Within the Consumer business franchise they create a meaningful innovation in healthcare which relies on a research strategy equally entrenched in technology and consumer insights, in maintaining with our vision BRINGING scholarship TO THE ART OF HEALTHY LIVING.Marketing StrategySell skin care products for mothers the worlds over which are of trusted brands. Johnson and Johnson able to address all of the different segments within the market, because each segment is different in terms of its users and equipment, its products are helpful to all of the different segments.Brand Values- Vision Mission of Johnson and Johnson is that this is a global company, to provide scientifically sound is the fundamental objective high quality products and high standard of living. To provide a baby healthy life right from the start. instinct mothers babys balanced emotional needs, so that every mother and baby can be a Johnsons mother or Johnsons baby. It also recognizes the weight of healthcare professionals. To intensify the position and facilitate the special connection between a mother and her baby product attributes. The following steps done Given utmost brilliance to safety, comfort, and gentleness. It is clinically proven that Johnson and Johnson brand is a Seal of Mildness.Source The Hindu Business Line, June 19,2009Product InnovationMake products as per the needs of the customers.Customized baby oil color as per Indian consumers requirements.As per India n preference providing fragrances in soaps / powder etc.Pricing Promotional Pricing Strategy AdvertisingOn paratrooper with competition Johnson and Johnson tries to bring new products in a new market so that their marketing doesnt leave the race. For economic value determining the products or services. origination of tiered offerings to drive growth and margin. Using price analytics to identify opportunities for policy and process change. Managing negotiations to avoid the price trap.SWOT AnalysisCompany AnalysisThe achiever of Johnson and Johnson in blocking the Bristol-Myers product Datrils penetration on the numbing market and extending its own brand reputation in the market can be attributed to the following factorsTo develop effective defense strategy Johnson Johnson had a capability to learn its rivals plan and also planned well-positioned competitive intelligence program. Johnson Johnson management faced problems in decreasing the Tylenols prices however since in the co urse of the conflict the company lost millions in profits. However, on long run, this change made capture major market share and to turn into a biggest player on the market. As Johnson and Johnson could not anticipate so fast this was one of the reasons that Bristol Myers dismissed the Johnson and Johnsons warning as aChart ImageSource http//www.dailyfinance.com/charts/johnson-and-johnson/jnj/nys/classic-chartsConclusionEvery day, many people enjoy the products and benefits of Johnson and Johnson. The ethical practices of this brand is leading to a strong brand however they should also focus on customers as well as on product development. For this brand baby care market is growing at 8% per annum. Johnson and Johnson is the 2nd largest player in Dabur India Ltd with Kimberly-Clark Corporation in third place. Very strong franchise has been led amongst doctors and patients in the country by the consistent practices over the period of time. The cases like waiting 3 months for a heart s urgery to use a newly introduced stent by Johnson and Johnson as this can be cogitate that it is one of the most trustable brand and equity that the people are enjoying today in India. It can also be concluded by the above research that it helps in understanding the consumers, doctors and medical professionals about its products and its great importance in the market. JJ makes investments to educate and train doctors and nurses. These types of initiatives resulted in augmenting the brand image of Johnson and Johnson. I have also concluded for this brand that research and develop a brand through supply teams and partnership